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DAO Weekly Meeting #59

Date
February 16, 2023
Timestamps
0:00 Introduction • 0:51 Operations update • 4:23 Engineering update • 5:37 Design update • 7:36 Scrib3 team overview • 18:44 What will the Scrib3 team do for the first quarter? • 42:32 What is the steelman for running a pre-existing Beanstalk account? • 46:53 Where is Beanstalk losing people right now? • 51:17 How would the Scrib3 team handle a conflict of interest? • 54:20 How would Scrib3 get funding from Beanstalk? • 1:01:48 How will the Scrib3 team interface with Beanstalk Farms? • 1:03:53 How long will an engagement like this last? • 1:05:11 Relationship with Beanstalk • 1:09:51 What is the timeline to start? • 1:12:19 Closing statements
Type
DAO Meeting

Recordings

Meeting Notes

Operations update

  • Guy has been managing various engineering projects such as a Chat GPT for Beanstalk, various audits, and talking to engineers about working on Beanstalk. Aloceros has been working on an on-chain bug bounty program.

Engineering update

  • Continuing to steam forward with Wells, mainly focused on the Pumps. Additionally working on the zero withdrawal timer.

Design update

  • Polishing the Wells UI. Thinking about other transactions to chain in addition to Claim and do X.

Scrib3 team overview

  • This project is being spearheaded by Sync and Bacchist. The Scrib3 team is known for its work with the Gains network. The Gains network was not in the best shape and the Scrib3 team turned the protocol around. Token prices are at ATH and Twitter followers are very high. They are communication experts, the team will create blog posts, manage social media platforms, and do biz dev. Ishan is an investor in Root and is long Bean. Ishan wants to make it clear that they are degens and not some type of web2 team trying to do web3. The team's core competency is Defi and tech-savvy.

What will the Scrib3 team do for the first quarter?

  • The team wants to be in a position where they are valued add and they do not want to leave a hole in the protocols wallet. They want to establish a “Bean Academy”. This would focus on long-term focus about Bean and stablecoins. Ishan thinks the markets are super forward-looking and they would post a lot of forward-looking content. The team is very good at Twitter and they think the protocol of Twitter is its resume. On a weekly basis, the DAO can expect a thread/ a thought leadership piece. The DAO can also expect weekly partnerships at a minimum they would want community AMAs. On the PR side, the team hopes to change the narrative of the “hacked protocol”. Framing the narrative of the hack is key in Ishan's opinion. They think the hack was not an issue of the stability and main features of the protocol just the governance. The alternative to hiring the Scrib3 team is hiring a team of 5. This would be much more expensive and in Ishan’s option, there is not a better team than their team. Ishan and Joey will be doing most of the work for the Beanstalk account. Beanstalk Farms will do a final check before the content goes out. There will be a lot of different forms of content such as Reddit, Twitter, Youtube, etc. The Scrib3 team is unsure what account they would take over. They are thinking about a brand new account that could be the route this would show how much value the team brings to the Beanstalk ecosystem.

What is the steelman for running a pre-existing Beanstalk account?

  • If someone was skeptical about the Scrib3 team someone could question the value they add to the ecosystem. The team is very data-driven and they want to make it very clear how they are adding value.

Where is Beanstalk losing people right now?

  • In Ishan’s opinion, a lot of people have been turned off by the complexity of the terminology. People look at the protocol and start learning about it, but the terminology gets too complicated and people leave.

How would the Scrib3 team handle a conflict of interest?

  • The current client would get the priority, and before talks get serious Scrib3 would have a call with the community to talk everything over. The team would also become siloed, there would not be cross-communication between internal teams in Scrib3.

How would Scrib3 get funding from Beanstalk?

  • Being funded under Beanstalk Farms for the first couple of quarters and then purposing a BIP to get direct funding from the DAO is how Scrib3 will get funding.

How will the Scrib3 team interface with Beanstalk Farms?

  • Beanstalk Farms will review tweets and other content from Scrib3 for the first bit to ensure everyone is on the same page. Anyone from the community is free to help out with this. In the first week, there will be two meetings to kick off and ask questions about the protocol and road map. First two weeks there will be a lot of communication between the Scrib3 team and Beanstalk Farms then after that, they will be able to be left alone for a while. Weekly meetings with the DAO will happen.

How long will an engagement like this last?

  • The Scrib3 team likes to work in perpetuity with their clients.

Relationship with Beanstalk

  • Publius thinks it makes sense to for near term it makes sense to be accountable to Beanstalk Farms. Ishan wants to be held accountable by the DAO and funding is going to the right space.

What is the timeline to start?

  • They are ready as soon as possible. The ideal start date is the first week of March and you should see improvements by the end of the month.

Transcript

I think we can get started. GM Everyone, and thank you for joining us today. As a reminder, this meeting is for the Dow. What this means is that any topic or any discussion is up afterwards. So feel free to unmute yourself and join the conversation at any point or start one yourself. I've lived today or I know today we have the team from Scribe. This was understood. My understanding is from back of something they were looking after some marketing initiatives and they've reached out to them and they're here with us today to share some some of their thoughts or what what they can do maybe to to help or contribute to the ecosystem. We will first start with going through around sort of business, across contributors, and then we will ask them to join us or or the. All right, guys, how is everything that showed up? Doing well. Made a brief update for me this week. Don't have the most relevant news or updates to share with with the Dow per se. I been spending most of my time on managing various engineering work. So, you know, there are a couple of folks who stepped up yesterday who are interested in working on the, you know, being stock documentation version of that urine chat GPG wrapper that was shared in the Discord yesterday, which was pretty interesting. Been coordinating with, you know, the couple different auditors working on Wells also had a conversation with another solo auditor yesterday potentially about auditing wells you know having various conversations with engineers interested in working on Bienstock. And yeah, it's very exciting to see all that new interest from the developer front. Otherwise, Al Jazeera has been spending some time on what we're calling an on chain bug bounty system. So, you know, the current set up today is one where someone has to submit reports through a unified which are ultimately decided by humans as far as what the bounty should be. So we've been doing some thinking about, you know, to what extent can you codify some of the the rules and the unified program that was approved by the Dow in a smart contract and have those bounties be permissionless and cases where funds can be directly stolen. So that's still in the design phases. And I think that there will probably be a lot more discussion to be had at the community level once we once we have something to share on that front. So I'll leave it at that for for this week. Yeah, that's great and thank you. Speaking of the chat JPT, I played around with the urine or the one that urine had and interested in hearing others or what others think. It felt to me that of course, depending on on the amount of data that it's found on or it looks after it, it didn't seem like that had for some it looked quite unpolished. But it is interesting what other thing on it. They think it's a cell phone and of course maybe our documentation is much more extensive and it can be more than the dogs are looked after. So it would be it would give better results, I guess. Yeah, I thought it was cool for asking it like, you know, what was the 20, what was. Yep. 21, etc. And those were good. But I also noticed if you asked it what the current price of y if I was it was off by an order of magnitude. So, you know, yeah, sometimes I try simple things such as like what does urine you know what what kind of use your on for it and it's sort of like a just went and took some some pieces from like some documents halfway through and just came through like even the sentences weren't like clear sentences but, but again, I think we have much more, much more data I guess, or training data to to go off. So interesting to seeing what our our trial or our version would look like. Same here, I'll say. All right. So to chat. Hey, guys, lots going on this week continuing to steam forward on wells focused on the pump and the aquifer components currently as well as working on some upgrades to Beanstalk related to the stock gauge system and the zero withdrawal timer. So all of that's happening in parallel. I've been going back and forth with auditors about some changes to be made on on all of those fronts. I had a couple of calls with with the auditors this week, also have brought on a couple folks to help out through throughout this process and to work on some new to new projects moving forward. And so, yeah, teams growing, lots going on. So I think for the next week or two we're going to be pretty, pretty focused in on getting the last, you know, solidity pieces fully tested and ready for, for final audit. So will be it'll be quiet beyond that. Thank you tab on sysadmins. Hey Matt, how's it guys going? Well, how's everything on show around? Not too bad. Yeah, this week, a bit of a short update from me, but spent some time getting caught up on the current implementation of wells and making some UI adjustments to the initial wells UI that we designed actually a few months ago. So rounding out some corners there and hopefully will make it look and feel a lot nicer than it currently is and for the next week or so planning to spend some time thinking about other transactions that we need to enable the composition of in the UI. So we've spoken a number of times in this meeting about adding the ability to the interface to chain transactions like claim harvest, wrench, mo and root plant. So that work is underway and hoping just to come up with the holistic view of other transactions that need to be that we need to add support to sort of churn together in the interface over the next week or so. So hopefully we'll have a clear picture of what to scope in and what to scope out and and get started on that UI work. So that's, that's a that's my update for, for this week. Thank you. See thread means okay as I mentioned earlier we have the team from Scribe who are here with us today to suggest a maybe sometime messaging is going to lead us to quickly this though they're still focused on finalizing the code and onboarding new contributors right now. Okay. So going back to Scribe Securities, I'll let you in here. Did you want to maybe start with this since my understanding is like it was you on back, also reached out to the crack team or would you like to to take it off a m Yeah, I can just briefly provide some context to this. Thank you again for the opportunity to speak here. So a few weeks ago Marcus mentioned in the BIP 33 discussion thread that he was looking to, you know, explore avenues for marketing and these types of things for Beinstock. He and I connected and I reached out to my network and coincidentally DFA Chad and I had a conversation and you know, he recently joined gains in that work as a contributor. So he immediately thought of the Scribe three team. And so Marcus and I had a call with Ishan and and the scribe through team and, you know, we obviously support what they've done for this network. And coincidentally, as well, you know, Ishan mentioned that he's been an investor in groups so he really knew to manifold and and he's very familiar with work on the beanstalk ecosystem has been working on since the replanting even more so you know that's when we initiated the discussion thread an idea is channeled to kind of get the community's initial input on what they think about the idea. And so that's where we stand right now. And I'll just defer now to Keyshawn to speak further on what the Scribe three team can offer. Thanks. Yeah, Yeah, I appreciate that. Interesting. Yeah. Yeah. So, yeah, that's all the context of kind of how we got to this point. So, yeah, just like I said. Right. We notify Chad because Chad recently we worked with them Flush Dick as well. He's a part of the flash tag team and we did a little bit of work with the flash tag team, but we're kind of not more known for our work with Games Network. You know, we've been with them for kind of six months. So so that kind of some back on there, we got brought into gains in kind of a similar I mean probably in a similar situation. But you know, if any of you guys are familiar with kind of the arc of Games Network, the protocol was in a really bad shape after the entire Luna call it a debacle because, you know, you had there was us listed as well as Luna itself listed on the games network platform. And so you had all of these directional traders start to go like super long and short or sorry, super short would leverage. And so because of that, there was left with like, you know, the die dipole, that liquidity pool that backs everything ended up getting like quite under collateralized. So the protocols in really bad shape. There was like a lot of distrust in the community and without a lot of liquidity in the dipo, you know, it's really hard to allow people enough kind of a wide open interest in order to maintain the protocol. So so we were brought in by the games team and, you know, you know, we feel really confident that we added a lot of value in kind of the flip that happened. You know, we started to open things up a lot to the community. A lot of it was kind of closed source, a closed group of people that were kind of deciding everything. We really opened it up. We started to be very open with the community. We started put out a lot of educational content, a lot of content about the roadmap, getting people more excited about the things that we were building and doing because, you know, like, like a lot of projects right there, it's an awesome dev team. It's a dev team that does not know really how to communicate and, you know, kind of understand why people get into projects and what are kind of the impetus is for people to really get highly invested and building that really strong community. So, you know, when we started with Games Network, this was a little over right around six months ago. You know, it was like 9000 Twitter followers. The die pool was like under 10 million. You know, Token price was definitely not great to use. In my use, we're kind of on a downtrend. And since then, in like six months, we went from completely organically for like 9000 Twitter followers to about 35,000, give or take, probably 36 now. So like almost over 300% growth. You know, if anyone's following the project, like using a user at all time highs in the middle of a bear, you know, token token price has never been better. You know, I think it's there's probably not a single better performing token and year to date or maybe maybe like last three or four months. And not to say that this is all all because of us. I mean, it's a great project, right? Like anyone that's looked at, the architecture knows that like no one else is doing synthetic trading like they are. But, you know, we really helped kind of regain a lot of that community trust and rebuild that community and, you know, created kind of a different call it a vibe around being really open about the things that are going on, the things that we're building, the roadmap that's going on. So we had a lot of success there. We've worked with other projects as well. It's not just Games Network. You know, most, you know, we we also work with Mental Network, which is the new L two incubated by Beto. So we basically help them do their whole launch. And you know, I think like in I think two months we've got like over 64, 65,000 Twitter followers. So, you know, the things that we do best are, you know, we're communications experts, right? So the things that we typically do are everything from technical documentation or white papers and light papers we do for blog management. Right. Come in and really help with that community comms. We also do full socials. So we come in and we're really good at running socials and really having understanding how to communicate to these projects, how to communicate to the larger community, how to grow a community. And then we also do business. And I think that's an area that I'm really excited about. The opportunity with the for the kind of community is like we've helped establish a lot of partnerships for Gains Network. We've done a lot of devil stuff for mental network and I think both of those things are are things that can add a lot of value to the community. I think like, you know, obviously there's been like general kind of governance, apathy. I think that like, you know, finding new ways to integrate been and just the larger ecosystem, whether it's on may net or whether it's on Arbitron, I think obviously there's a lot of cool opportunities to integrate protocols, even things that simple is like borrow lending and then even kind of more so is like, you know, using it for like multi collateral purposes in different protocols. I think, you know, having more integrations with wells, having people build on top of wells, I think there's a lot of opportunity there to find more use cases for being. But yeah, that's just kind of a little bit of our background. Yeah, like Alexis said, like, you know, I've been very bullish on being since, you know, I don't know if you can see how long someone's going to do Discord, but, you know, I've been here for quite a while, just kind of lurking and hanging around. You know, I'm a holder, you know, like you mentioned, you know, manifold and I are friends. You know, I invested in roots because I do really believe in the opportunity to kind of build things on top of this ecosystem. I think like the thing that got me really excited personally is like building on building markets on top of this, like, you know, silo bond style mechanism. I think there's like a lot of cool things to be done there, you know, zero market fees. So I think that there's a lot of space for composability. And I think what, what what what I would say in my opinion that the kind of, you know, project needs is like kind of a force that can go in there and do some of that, like brute force, you know, shoving, being in the conversations, getting in on top of different narratives. Like, I think that's one of the things we do really well is like narrative creation and kind of massaging narratives, right? So we did this with gains, with real yield. You know, we kind of shoved ourselves into the real yield conversation, but that was really big about 3 to 4 months ago. I think like there's a lot of opportunity in this kind of post world capitalizing on a lot of those narratives. I mean, that's when we kind of saw the biggest jump in gains is is kind of capitalizing on these like, you know, post, you know, you don't need to sex. You know, you can kind of direct on ramp. You can go and get the same trading opportunities in a decentralized way. You know, you get access to even stocks and Forex and things like that. So I think a lot of it is like, you know, all you guys are know, right? You know, if you're in here, you're probably like a heavy user. You understand that like still a huge percentage of the total kind of defi market right now is narrative based, right? So it's about like capitalizing narratives, building these narratives, getting people excited about the roadmap that things are going up right? Like markets are always forward looking, especially in like radically open markets like we have, you know, markets are even more forward looking. So getting people excited about the roadmap, about wells, about all the things that can be built, all the composition opportunities is something we get really excited about. And I think like, you know, one of the the core competencies that we have is like we're not a serotonin and we're not a yap global, like we're not one of these like Web two kind of firms that are like, okay, well, I see some opportunity in Web three, like, let's go do Web three. Like, we're not really we have a little bit of marketing background. I mean, you know, but the main thing is like we're digital first and we're defi guys first, and that's why we have this kind of unique take on the market because we're power users, right? We're using all the protocols. We're playing around everywhere. We're on basically every chain. So we understand the market better than traditional firms. And so then we and we better understand like, you know, if you're a Web two guy, you can't come in and do what do marketing Like, you have to you know, I'm not going to listen to opinions and eyes that like, don't have a metamask and like, I mean, that might be crude and mean, but like, you know, if you're going to tell me how to run my project and you don't even have a metamask like, you know, you shouldn't be advising people on how to build web community because you're not a part of the Web three community. So I think that's like you won't, you know, we haven't found anybody else. And I would challenge anybody else to find another kind of firm or comparable service that is as Defi native or is as technically savvy as we are because that's what we feel like our core competency is. So I think like, yeah, I mean, I'm happy to answer any questions or talk more about in detail. I think like our general services or the things that we do really well are like long form content, social bestaev and PR, public relations, right? And you know, a lot of people do PR But the thing is like we really understand the positioning and so we really know how to make sure we get into the right conversation. So we do a lot of that narrative building and then leverage the media, whether it's, you know, Coindesk or Decrypt or Defiant or BLOCK works. And, you know, we have relationships with a lot of these journalists. So we're able to use that and leverage that in those communities and that trust in order to do a lot of the narrative building that we need in order to kind of get back to a dollar, you know, get back to, you know, 100 million market cap or 250 million like, you know, I think we all think this protocol can be I think, you know, there's no reason why being can't have a, you know, top 200 market cap. And it's about like building reasons why more people want to hold it so that we can get recapitalized. Once we get recapitalize, it's about, again, building that trust back with the larger community. And I feel like if we did it with gains, you know, kind of post Luna, then I don't see any reason why we couldn't do it for for the community as well. But thank you, Shannon. And first of all, congratulations on your success story with with the Gains Network. I think I agree with you, generally speaking, on understanding and more of a mode of being. You know, you describe yourself as transit smart more than understanding what we see as understanding what Bienstock does. Going through your messages from from what I understand is that you were looking for a quarterly agreement and I'm interested in knowing or hearing. So what are, what would be the things that you would focus on, let's say, you know, for the first quarter. So we say, hey, we want to work with Sky. What were the things that I would focus on, let's say, for the for the first for the first engagement or the first quarter? Yeah. Yeah. So I think the Quarterly is a good way where it gives us enough time to implement our kind of machine and like the kind of machine we create that allows us to do this at scale and do it in perpetuity. And I think that's enough time for everybody to kind of to let us set up all the processes and then allow everybody to kind of see the results. Right. And where, you know, like at the end of the day, like we're, you know, we're gens because we're very you know, we want to be value add that we never want to be in a position where we're value extractive. And I think that's the thing that most does kind of worry about is like, okay, are you just going to like take this money and how much, you know, how much you're really going to do. So that's why we want to do it like quarterly, where it's enough for us to kind of be able to prove our worth. But it's not so much that it's like kind of puts a hole in, you know, the protocols pocket or anything like that. So I think that the first thing that I want to point out is like we're we're we're our goal is to be value additive, right? We want to make sure that the protocol gets more than we're taking out. So that's our number one goal. So as far as like the things to expect, I think like one, I think long form content is like super crucial, right? Someone that can I think there's two things that we want to do is like we kind of want to be established like this being academy or like some kind of educational output. I think like that plus a general blog. So there's two things, right? There's one, there's the educational aspect. I think like, you know, having a place where we can teach people about, you know, just general stablecoin education, like, like me personally, I'm like a stablecoin, you know, I like to say like Somalia, but, you know, essentially I'm like a stable candidate. I love the concept of the stablecoin, you know, and the kind of trade offs that everybody tries to make between kind of tech stability and, you know, scalability and decentralization right now, like kind of the trilemma. And and so I think there's not enough educational resources out there. I talked to a team that is actually building like a just a stablecoin educational platform. I think being can kind of be a little bit of that hub where like, Oh, you want to learn about the different types of stablecoins why different people make different trade offs. I think that there's a huge opportunity there. I think there's also benefits there as well that we can kind of capitalize on. But just generally like an educational hub is kind of one piece of it. I think the second piece is like content that gets the community more engaged, and I think that's done through a couple of different ways, right? One thought leadership, right? So we do a lot of thought leadership, you know, whether it's ghostwritten or we do it for or do it alongside founders. So like, we would love to help kind of the Publius team kind of put out more thought leadership, right? Like, you know, everybody knows like you guys are some of the smartest guys and innovative guys in the space. Anyone that's able to kind of go through post replant and build it up to where it is is incredibly impressive. Right. And so, like, people want to hear more about the thesis and the thoughts and the general market outlook from kind of the being team, especially Publius. I think like doing some leadership, there's going to be really valuable letting more people kind of inside the brain of why we're doing what we're building, why we're building, what we're building, and the kind of long term picture. I think on that note, like kind of roadmap stuff is really, really important. I think everybody loves a good roadmap and everybody loves to get excited about kind of the future. But again, markets are always forward looking. So we want to get people as forward looking as possible to get them invested today, Right. You got to get them invested today. You got to be thinking at least 1 to 2 quarters out and getting people excited about the things that are coming. Maybe that timelines a little shorter in our industry just because, you know, like three months ago, you know, SPF was still on top of the world. So things can move quickly, but we still want to get people really excited. And then I think on that, like so like we have thought leadership, we have product updates, product roadmap, right? Getting people really excited about things that are coming, technical updates, right, getting the community re excited and be involved I think is going to make a huge step towards getting people reengaged in governance. And I think there's a lot of kind of general apathy there. So I think like, you know, steps to get people more excited about the things that are coming and a team that's really focused on engaging a lot of these kind of needs of users is is going to add a lot of value. So there's the educational component to bring in new users. And then there's a lot of the thought leadership to that thought leadership is going to get new users and new people excited about it. But then also a lot of this like product update, product roadmap type stuff is going to get a lot of these nascent users excited again about what's happening, what's being built. So there's the long form content side. I think there's also SEO benefits there. I think on the short form side, I think like, you know, whether it's I mean from what I understand, like the pool, these guys want to continue to run the big stock UPS account. So, you know, I mean, I know there's like three or four different accounts, but, you know, allowing us to take any any account that you guys choose that the community thinks that would add a lot of value and allowing us to really run that and be kind of the voice of the community and the kind of dedicated group that's there to grow that and and amplifying a lot of the different content initiatives, dips and things like that. And to just have, you know, your Twitters, your resume and Web three, right? So so the way that we think about generally through marketing is a lot of like general Web two funnel building, right? So top of one was like total impressions, right? Someone has to see the name being stuck in order to have any chance at depositing into the protocol, Right. Joining the community. Right. So let's just hop as far as like total impressions and then you have this whole middle of funnel, which I think is a function of like community, a strong Twitter, really strong landing page, educational resources, like really well done docs and all those kind of things that help you reduce the friction to get to bottom of the funnel. And bottom of the funnel is like, you know, active community member like voting in the Dow, like actually holding being, you know, depositing the protocol like holding you know, right on rip all that stuff. Right? So we need to get that middle of funnel really tight to optimize our conversion from impressions to bottom of the funnel, which is actual users. Right. So all of these things are all like a large a part of a larger kind of approach. They all work in together. They all work together in order to get us to the bottom of the funnel. So, you know, running a Twitter and having a really strong place where people can ask questions, they can get answers quickly, they can understand what's going on. They can get constantly updated. You have a lot of ELI5, you know, explain it like a five, like very normie friendly content, because you know, what we don't want is we don't want to be like this small group of only, right? We want to open this up to the larger community because that's the only way, you know, if we can onboard as much retail as possible, then that's the only way we're going to get to like 100 million or, you know, maybe a billion. Right? So we need that capital to feel really comfortable. And in order to do that, we need like educational content, educational resources, really strong threads, right? So like anyone that's followed us or, you know, seen some of the work we do is like we're really good at the Twitter thing and we really know how to get that out there, get a lot of that middle funnel friction reduced so that is easier for people to move down that funnel to get bottom of the funnel where we want. So I think social is a big part of that. Again, your Twitter is like your resume, right? If people come in and they're like, Oh, I don't really know which Twitter to follow. Which one has the most followers, which one is most active, and then you know, you're going to lose a lot of people there. And that's that friction that we talk about a lot in the funnel building process. So that's on the social side. So so you can expect one like weekly to multiple times, weekly long form content, whether it's educational or just generally, you know, thought leadership or some of these other kind of more general product updates, things like that, general content that's on a weekly cadence, that's what you can expect. You can expect daily execution on Twitter across, you know, at least one account where, you know, we're doing the daily tweeting, we're doing the planning, the you know, we like to plan things out almost like a quarter ahead. So, you know, the community would have open access to, hey, this is everything that more or less is going to be seen on Twitter over the next month. We'd love to have that kind of be really collaborative. You know, You know, we know a good amount about the protocol, but obviously you guys have been, you know, on this day to day for four years now. So, you know, we'd love your guys input as well. So expect data execution on the social side and then business so busy that you can definitely expect like you know we would shoot for especially with someone like a brand name like being already has you know we would expect like weekly partnerships if nothing else, at a minimum, we would love to we love to set up these systems of like, you know, you know, partnership, you know, infographic, Twitter, space, community, ama, discord AMA, right, at a minimum. Right. And then as we kind of move up, we're looking for composability efforts, right? Hey, can you integrate, you know, been to your protocol, Can you use being in kind of different ways? Can we get some borrowing, lending or things like that going right, more use cases. So we're looking to build more use cases, more composition efforts. And then we're also looking for like dev relationships, right? Like, okay, what you guys don't know about Wells? Here's the breakdown of wells. This is why we think this is a really innovative model. Here's some other things that are being built right? Route markets and things like that. Right? Getting a lot more eyes on the bigger things being built here and getting out of this branding of like, you know, kind of like the hacked protocol brand. Right? And just like, hey, we built this back up from scratch and this is kind of this this whole replant that we've done and all the progress that we've made to bring this back like this isn't going anywhere anytime soon and kind of reestablishing that with the developer and builder community. So you can expect like weekly partnerships, relationships at least monthly. We're looking at at least 1 to 2 times a month. We would like to unveil like new composability efforts, new integrations to other protocols. So that's what you can expect on pre is like, you know, we get out there and we go meet everybody. We really have quite a large network and you know, whether it's Eve main net or Arbitron finding these interesting projects, picking out making lists of all the ways that we can integrate with all the different protocols that are out there and then going out on the offensive and going out and sealing a lot of those partnerships. So that's what you can expect on the BD side. And then on the PR side, right? I think PR really key for being because there is a little bit of a narrative issue, right? And PR is, is your superpower ability to kind of retake over narratives, right? So like, you know, right now if you were to ask the average person like, what do they think it means that they're like, okay, well, they probably you know, the first thing comes to mind is probably the hack, right? And that's where that's the furthest place that we want to be away from. Right. Where we want to be is okay, like innovative stablecoin protocol, like, you know, experimental giga brains over there, like incredibly strong community, right? And that's where we want to be. And so in order to do that, we need to kind of shift the story and I think it's very easy for us to pitch the story to a lot of our contacts and getting into not only just like Coindesk, Cointelegraph BLOCK works and stuff like that, but also like going to web to publications like Forbes, like, you know, Fortune, Bloomberg, Yahoo, Finance, going to places like this, getting it in the larger community of the story of this community that suffered this like catastrophic, you know, problem and, you know, rebuilt from scratch. Right. And and changing the narrative to that so that when people hear being and they think about being, the first thing to think about is, oh, this incredibly resilient community that kind of resold their beans and came back and is now like a massive protocol because I think one thing that people don't realize is like, I personally don't necessarily equate like the kind of governance hack to like an issue with the protocol. And I think that's an area where there's a misalignment of narrative, where people just think it was a hack of the protocol. But I think like that the stability module and the credit module and those things I find to be like as strong as even pre plant or before the replanted before like pre exploit. I find those narratives to be that strongest piece. Like, you know, the protocol itself worked as a function, it was a governance issue and maybe that's like a larger issue with like maybe DAO and governance and that's a whole other discussion. But as far as like the viability of the protocol, like there's never been any real issues there. And so I think kind of framing the narrative and going to a lot of these publications and pitching it out like that and kind of instead of making it a story of like, Oh yeah, like that really sucks, like kind of the hack story, shifting that narrative into like, you know, the comeback story. So, so on the PR side, the expectation would be like at least one. I mean, it kind of is kind of a snowball a little bit in that, you know, it starts a little slow and then it gets faster and faster. So like early on, maybe in the first month it would be 1 to 2 kind of stories in major publications. But by that second and third month, we're looking for at least 2 to 3, you know, major things like major publications picking up stories on us. So just to recap, right, weekly blog post across education and and, you know, kind of thought leadership and product roadmap, daily social execution, at least we're looking for weekly partnerships on the business side and then monthly to bi monthly like major stories in major publications, whether crypto publications or web departments like finance publications and like going out there and telling the story about decentralized stablecoins and doing that narrative creation. So so the way I think about it is like, what's the alternative to that, right? Like, I know people get kind of freaked out about like the kind of 30 K price tag, and I think it's very, you know, the way to kind of think about it is think about the alternative. And the alternative is really, you know, hiring a team of five to do this full time. Right? So maybe there's some guys in the in the community that would be able to do this, maybe not. Right. And maybe some of these more specific things like PR and biz dev and things like that, maybe it's a little bit more difficult to come from the community. But think about if if you guys were just a board in a more traditional company that wanted to hire, you know, a team of five, right? So you're getting basically a team, but you're getting a PR person and you're getting a day to day social person, you're getting a long form content person, you're getting a busy person, and then you're getting a project manager to essentially manage all of this. Right? And so, you know, even if you were to look for anybody that would do this right, and you want to do those five people, you would have to pay them probably at least 6000 being a month, right, each person. And then when you add in the fact that not only are we just like average guys who do this, but, you know, I would challenge anyone to find people better in the space that do this that are as kind of definitive. You know, you start to think about, oh, a team of five will that you know and people that are really experience that are really good at this you're talking about something more like $10,000 per person. Right. As far as payroll. So the way that we think about it is like, you know, if you were to try to do this independently, one, it's going to be more expensive, right? You're looking more at like 50, $60,000 a month. But on the second side, it's more about like, you know, allocation of resources, right? Like the published guys or, you know, their time is not best spent, you know, finding people to do these jobs, interviewing them, training them, getting them up to speed and all of that. Right. Their time is best spent doing what they do best, which is building great protocols. Right. The best lever of their time is not doing like this. h.R. Type stuff, which is why i think it's personally, i mean, obviously i'm a little biased, but the why i think it's a better idea to kind of go with a cohesive team that has the experience, has the pedigree, knows what they're doing already, has the connections that can come in and kind of add value much quicker than, you know, bringing on team full time or going with the different kind of group. Thank you. And maybe we can briefly give you a quick history. So we we worked with multiple marketing and PR agencies and we did have in-house, you know, a few conservatives who looked after us. One of them is Newt, who who looked after the marketing for for some time, wanted to go quickly through the history sorry, through the deliverables that you you've mentioned. So you said content and that would be daily social. And then weekly long form business development, which I think you said weekly business development and then PR to aim for once or twice a month. My question here is again, with regards to, you know, who is going to write that long form content or manage those social tweets, Will it be someone from Scribe who you know will know the ins and outs of of being struck? And then when do those deliverables or is the expectation of the someone from being stuck? Well, you know help would have to have to write you know some some some of that content and then the content side is just one last question is the content only blog post or do you also look into other other forms of content? Yeah. So on that first question, I think that's an awesome question to ask. And a lot of agencies are going to, you know, you're going to get a guy that pitches you and that guy that pitches you seems awesome and smart. And then the guy that's actually doing the work is not the guy that pitched you right Where we're slightly different in that respect, where Joey and I are the guys that are going to be working on the project. So we're going to be doing the writing, we're going to be doing the biz dev, Right? So because that like we're a smaller agency, right? Like, you know, we're not the agency that goes in and just tries to pick up every project because like, we're not really in the business of like marketing chickens, right? Like we want to work with very, you know, long term value aligned projects. So we're very picky about who we work with, which is why we were really excited about working with the community. So on that, on, on the note about who's doing the actual writing, like, yes, there is a little bit of expectation of help from the team and that, you know, maybe like a final check or review before things go out to make sure that we're all on the same page as far as voice, tone, even small grammatical stuff and making sure that we're getting things right. But usually that's a process that wanes over time. So it's probably a little bit upfront in that first month to kind of make sure we're all on the same page. But once we're all, you know, once our machine is moving and going and we're having like, you know, you know, the way we like to do it is like, okay, let's say, you know, Monday you get an outline. By Wednesday, you know, we finalize the outline and then by Friday you get a draft and then, you know, by Monday that draft is getting posted. Right? You know, we review the draft, we finish it up, and then by Monday, it's getting posted. Right. So we'd like to build this kind of machine that's going because that Monday is getting posted. That same Monday, you're getting an outline for the next draft. Right. And so constantly keeping that machine moving. So all that to say like we're the ones actually doing it. We're not having to get off. We're not asking anything from the community. We take all of that responsibility ourselves. The only thing we ask is like a little bit of help early on to make sure that we're all on the same page and making sure we're getting everything right. But again, like we're pretty definitive. We get it pretty quickly, you know, But obviously we're not as expert as you guys, you know, But we definitely want your guys input. But we're taking on most of the responsibility there. On that reminder again, said question. Sorry. And I think my last question was just with regards to the content, is it on the blog posts or other form of content as well? Yeah, Yeah. So, so the thing that we're that we do really well is we like to take a lot of this content and we want to be really, really efficient about the way we use it, right? So not only do we just build blog posts, but we take that same blog post, we can put it on different channels, right? Put it on, read it, put it on, you know, mirror or something like that as well. Put it on medium right, as well as how to live on our own website. Right. But besides that we also can turn that into a Twitter thread and things like that. And then yeah, I mean, like, you know, we can have these discussions with the community about doing other things as far as like, you know, like, you know, doing more kind of whether it's like YouTube kind of tutorial type content or, you know, there's a lot of other things we can do. But what we're really good about is like making sure that we get the juice out of every piece of content we put out there, right? So we could kind of maximize the reach of every piece so that every time we put out content, every investment that we make in content is, you know, pays us dividends because we want to make sure we're, you know, giving everybody content where they want it, right? We're not asking people on Discord to go to Reddit, but if people are on Reddit, we want to give them the content there too. So it's all about like kind of efficiently using the content. And and yeah, just to add on to that, like any sort of kind of engagement tweets or polls that we could create or things of that nature means just different kind of varieties of ways to get content out there, get in brand, continue to grow and continue to be in front of mind just a bunch of different ways that we can kind of repurpose those articles and come up with also unique, different contents, whether it's just standalone tweets, quote tweets interacting with different being, community initiatives and such. Thank you, Sean and Joey and I will pause here and see if anyone, anyone in this call has questions or would like to continue this discussion. Maybe, maybe just want to comment on the record that we haven't had control of the Bienstock Farms Twitter account in a very long time, but otherwise have found your your proposal incredibly compelling and interesting and wonderful. So thank you very much. Yeah. Worth saying that being so far as an independent organization and you know there are insofar as conservatives and they they manage, you know, anything anything being slick forms of course Publius was always there for for advice and you know of the election. But but otherwise being so as this independent. Yeah of course totally understand like you know and definitely want to be respectful of kind of the Dow structure and everything that's been built here. So like, you know, we're not too worried about which account we get as long as everybody understands what it's like, you know, the been stuck up or being stuck money or, you know, whichever account it is, you know, we know that we're going to come in and we're going to blow it out of the water and we're going to grow it, you know, incredibly quickly. But yeah, just kind of coming to the decision with everybody about, you know, what, you know, which account would you prefer? Like which accounts do you think would be the best for you guys to to take on scale? I think that's a really good question. So like the the main ones that I've seen that have been kind of like, you know, kept up with there's kind of beanstalk farms and then beanstalk money. I think maybe something like a you know, maybe it's like a complete different camp. Maybe we start up a new account, right? That's just like, you know, maybe Beanstalk community or, you know, I think that might be the best route. And I think that kind of shows is like able for us to like really demonstrate the value that we add. Because if, you know, you know, taking an account better already has like a couple thousand or already has a little bit of recognition and then just adding a little bit of fuel might just, you know, have some people question like how much, how much value those guys really having or how much value was already there. Whereas if we take a brand new account from scratch, then it's like really? Then it really proves out like, okay, you know, you're getting a really good bang for your buck because you have this brand new channel, a brand new communication tool that is like incubate it from the bottom, that's able to grow. And so I think that's, you know, that's something very easily that we can point to after maybe the end of the quarter when we're looking to kind of renew to say, hey, this is something very valuable that we've built, you know, independently. And, you know, a really well-done Twitter account is itself an asset, like a really strong, really well grown organic Twitter account is itself an asset. That's an asset we can contribute to kind of the community to make sure like, you know, you guys are getting a bang for your buck, too. So still owned by Beanstalk, but kind of just managed and operated by us. But I think maybe like a brand new account may be might be the route very interesting and insightful. Yeah, go ahead. Go ahead, please. I'm just chime in here. Yeah, that's exactly what we're thinking along the lines of like launching a new account podcast. And I actually had about some ideas around rethinking something like the Farmers Guild, something community or an entity along those lines to each point. But, you know, we could always finalize that when a formal proposal is presented. Ishan What do you think you're stealing an argument in favor of running an existing account like the Beanstalk Farms? One would be, I think. I mean, if I were to steal minute, I would say, yeah, like, you know, how much value are we driving or how much value is already there, you know? And, you know, if I was, if I was a more skeptical member and I would love to also talk to the people that are like a little more skeptical because like, you know, I want to make sure that we're all on the same page, that we can win over everybody. You know, I do understand like it's going to be a little contentious to get the number of stock needed. But yeah, I've already seen my on say like, okay, well, you know, you guys built this Twitter account that was already pretty builds, already had a pretty good amount of brand recognition. How much value did you guys really add? Whereas if we took a brand new account, something like a Farmers Guild or, you know, you know, being family or, you know, whatever, we can kind of as a community come together and decide that. But, you know, I want to make sure that everybody feels really great about the value that we're adding. And, you know, we're on an on another note, like we're also very data oriented as a as a group. And like, we want to make you know, we're very kind of numbers driven in our approach and we want to make sure like we never want to be in a position where we're extracting value and we want to make sure that all the value we're adding like there's you know, we're not only just adding value, but we're also like paying for ourselves in the amount of value that we're adding so that it's like kind of a no brainer for everybody. And so that's kind of the mindset that we try to come in with. So I think like coming in with a brand new Twitter account from scratch is kind of a great kind of show of our confidence in our product and in our service that we can kind of offer to the community. Hey, this is this is our chat. This is a great presentation. So thanks for for talking us through this. I think one one sort of I guess my opinion on that, that last bit from my perspective is that I actually think the with respect to the existing accounts where it will be less of a problem to kind of see the difference in growth that you guys provide and more. I think something that's worth discussing is what is the tone with which you want to approach something like Twitter and does that match the tone that those accounts are already using? I think the you know, the beanstalk money account is more or less at this stage primarily for announcements. And Beanstalk Farms also does lot of that kind of thing but isn't doing you know, it sounds like the type of tweeting that you guys would be doing. And so probably worth thinking about whether it's worth shifting the tone of that account or maybe that's one reason to divert to something new. Yeah, I think both pathways personally. Yeah, I think that's a great question and I think that the place that we typically land is like a mixture of community engagement, education and, and you know, we don't to be like kind of engagement for me at all. That's not really our style. But what we do want to do is we want to have kind of like a hub where everybody can come together almost like, you know, almost like a public discord is kind of the vibe that we think would go really well is like a place where people can collaborate, you know, doesn't mean like we won't do things like a GM tweet and, you know, expect lot of community members to also, like be jamming. But, you know, more so unlike the hey, this is a hub for us to kind of have most communications go out whether and like all your information in one right you know if there's a big you know if if you know a season finishes right we probably want to retweet that, you know, But also if there is like a product update from the farm account, we want to retweet that. Right. But we also want to be putting out our own kind of exclusive content like education, more threads, more thought leadership, Right. All of these different categories that we've kind of talked about and having that all be in one spot where it's like anybody can go there and the goal should be if somebody if a new if someone doing the ecosystem wants to come and learn about Dean, they can come to the Twitter and they can learn everything they need to about how it works, what's going on with the updates are what's on the roadmap, right? Like a single place where they can get all that information in like a condensed kind of Twitter friendly place is more the vibe that we think we're shooting for. Yeah, that makes sense. Hey, you should have a question. You sort of mentioned like, what are your guys specialty is sort of like smoothing out the middle of the funnel. And I guess I'd be curious to sort of hear more, you know, from your perspective, you know, what, where kind of the the points along the middle of the funnel where people are falling, falling out now. And, you know, if if you don't have a clear picture of that, what information you would need to to sort of pinpoint that. Yeah. I think, you know, me personally and a lot of the people that I've talked to right, like anytime I start to like, get into conversations with the project, I start to like, call, you know, all my friends in the space, right? And like, hey, what do you think about this? You know, I kind of get everybody's take and try to get a little bit of, you know, a little bit of a poll or a pulse of the market. Right. And one thing I found is that a lot of people have been turned off by the complexity of the terminology as far as the credit mechanisms. Right. So like, you know, whether it's silos, temperatures, season's pod rate, right. I think the average person sees that and they're they just kind of like you kind of lose them right there because they're like, oh, this is just too complicated. Right? And in reality, it's actually not that complicated. Right. And there's very simple analogies for a lot of these things that, you know, if you come from tragedy or have any kind of financial experience, you can. Yeah. But even I have like, tried to buy friends who are like kind of dipped their toes in crypto and they're like, oh, I don't get any of this right. But then when I explain to them simple concepts like, okay, well, like silos are just bonds, right? Or like some type of bond mechanism, right? And you know, so so when you start to create those analogies, I think that's what helps smooth a lot of the funnel because what happens is they come top of the funnel, they start to come to the website, they go through the papers and stuff like that, and then they start to kind of get it. But then they're like, Okay, this is way too complicated, right? And when you have an industry with infinite, right, because in reality we're a place to deposit liquidity, right? If you kind of strip all the complication away what's going on here? People are depositing liquidity, right? And so when you have it, they're deposit liquidity in search of yield, right. With the expectation of future yield. Right. No one's just putting their money into parking it for fun. Right. So when you kind of come to the realization that, like if you strip everything away, it's like liquidity and what am I getting for that liquidity? Then you realize, oh, there's like unlimited substitutes or competition, right whether it's lending protocols, whether it's liquidity providing, right. The substitutes that people can do for just deposit their money, getting liquidity is infinite, right? So now if people can substitute and get comparable yields or other structures or things like that, then you have to realize like we have to smoothen out that middle of the funnel in the educational process. And I think that's where that's why I've been preaching education so much in this call is because like Twitter threads write, you know, blog post to break down. Okay, well, like, why do we call it a silo? Why do we Well, you know, what is the temperature mean? What is the padre? Right. All of these different things are why why is why are we pegged to like $0.94 right now? Right. All of these questions that I know that all of these people that I talk to are asking, Those are questions everybody is asking as well. Right. And no one's going to take the time to really rip through the white paper and really understand it because there's unlimited substitutes. Right. So we need to kind of I think the number one thing is to find these really great analogies and these really simple ways to explain these concepts, because none of these concepts are like necessarily totally like out there. It's a lot of things that we can find analogies for and try to find in other areas. We just need to put in the work to build out the framework that's able to kind of communicate these things to Normie audiences. Because if we don't, then we're going to be kind of stuck in the 30 to 50 million range or we're going to kind of be a darling, which is great, right? Which would create a very successful protocol. But like you know, I'm not here to invest a bunch of, you know, my my team's time and resources in order to build like an okay protocol. Right? Like, you know, we you know, when I started gains, our goal was like, we're going to flip GM X, right? And this is when we were probably like, you know, 40, $50 million market cap. And now we're over like 250. And you know, still every day our goal is let's go for GM X, right? So if our goal is not like we want to be bigger than, you know, basically everybody else and we want to be like of the top stablecoins, then like, you know, what are we kind of doing all this time? Investing in how how would you handle like a potential conflict of interest if there is a like, for example, synthetic protocol launching in the Bienstock ecosystem and you're also working with games or something similar? Yeah, So, so this is a question we get a lot. So it's, it's a great question. So there's two ways we handle this. One like as, as our current partner, right? You get obviously top priority, right? We're very loyal in that sense that we would come to you and we would have before we even take a real call with them outside of just like a basic discovery call, like before, we would have any serious conversations. We would come to you guys and we would we would come to the community. We probably come to a call like this and lay everything out there in the open. Right. And then there's two options, right? One, we would just pick the other team and say, Hey, it's not a good fit. You know, we we don't want this to be a conflict of interest. So, like, we can't work with you guys, right? The second thing that would happen is typically what we do is we set up silos, right? And you guys, the silos very well, but but silos in the sense of like we would have a very siloed team. So so what would happen is like, let's say Joey and I are are your main points of contact, and obviously there'd be about two or three other people. But let's say this is what the core team looks like on beat. I have two other co-founders as well. Then we would up like completely siloed workflows where they would work on that project, We would work on being and there would not really be any cross communications about what's happening with each project. We would just have it set up a very silos, complete separate meetings. Things wouldn't be discussed in the same meetings we'd have, you know, kind of an internal and external meeting with the team in the community, and we would have an internal external meeting with the other team. So personally, I don't necessarily think that there's very much, especially in the derivative ecosystem, I mean, like, you know, you know, we're over here arguing about like, you know, gains does about like 100 million in daily volume, right? Like what's the total addressable market of like derivatives in general? It's like what, $1,000,000,000,000,000, right? So like, you know, they're, you know, we're fighting, you know, like I don't think there's necessarily a fight over like, crumbs would, there's like a massive pie out there. So I think, like, there's plenty of room for everybody to grow. I believe more in like a kind of symbiotic, you know, everybody's helping each other, helping each other grow. And that's how Defi grows together. So I don't think beings are necessarily competitive, but obviously as like, you know, we would defer to you guys first. Hell, yeah, I think that's the best answer we could have hoped for. And in general feel like there is this is all very positive. So even the people that are building very competitive protocols, if everything is composable, then it really is all positive. Some of the best stuff will get used and hopefully they'll use beans. But uh, to some extent it's like let the best stuff win. So really wonderful to hear you talk. Of course. Yeah, that share those exact same sentiments. Right? Like it's all a positive sum game. Like we're just, you know, we're here fighting tribes fight. We're not here fighting Defi. By the way, if folks continue to have questions, which I certainly do, I would propose we, you know, push back the dev call until we've been exhaustive. But my I had a question about so independent of what Twitter account that you guys would suggest running curious how you were thinking about the decision about whether to propose to form a new marketing organization to fund this work versus having been stop farms prior scribed directly? Oh, that's actually very interesting. I hadn't I hadn't thought about that. Yeah, that, that that might actually I mean, I would definitely defer to you guys as far as how you guys want to structure it. But yeah, I think that might be a good idea as far as just having a having like setting us up as like a separate organization, just like the Beanstalk Farm Team is an organization under Beanstalk. I think maybe that might be, but I would kind of defer to you guys as far as the structure. I think like for us, we're just kind of ready to go to work and hit the ground running. You know, semantics are, I definitely think, important in a doubt structure, but I think like, you know, that's not our main concern. Our main concern is like, can we hit the ground running and add as much value? So I would kind of defer to you guys on that. So maybe just to describe the process and then would be curious to hear what you think has to say on the front of forming a new organization or not. But forming and funding a new organization would require a BIP, which I think is what you were referring to in the thread that you guys started around. You know, current problems around governance, participation and such. And that would require 50% of stockholders to vote. But at the moment, as it stands, spending this amount and beanstalk farms would require the BFC or being Stock Farms Committee, which is just a group of currently for Beanstalk Farms contributors that would vote on whether that amount can be spent or not on X or Y thing. And that would probably be a faster process. And in the grand scheme of things. But curious to hear what what think, what thinks thoughts are on it. Hey guy. Thanks. Yeah, that's music to my ears, to be honest with you, when we originally reached out the Scribe three team, you know, we, we obviously laid it all out to them in terms of some of the governance challenges that, you know, Beanstalk collectively as a DAO has been kind of working through. And so they were very understanding of that and they were willing to, you know, go through the formal bid process. But if being the farms, you know, has the budget within its capacity to entertain, you know, out of this first quarter type of arrangement and kind of see what the Scribe three team can execute with that, you know, I would respectfully defer to the Beanstalk Farms team on that. And I think, yeah, I think guys are open to that and sure, you know and I think, you know, even Shawn was kind of thinking about, you know, maybe putting the proposal on hold to kind of let the Dow kind of sort out its governance process. So I think this arrangement that you're suggesting would actually be really would enable them to kind of start working in the near term. And in the meantime, we can see how the Dow kind of sorts out the governance process over the coming months and then we can revisit this in the future. So whatever you guys are cool. That's cool. Well, so maybe this speaks to some greater confusion around Beanstalk Palms position on marketing per se. You know, I think this actually happened yesterday as well where someone sent me a draft tweet thread to consider posting from Beanstalk Farms and they were asking if it's intentional that Beanstalk farms the beanstalk. Palm's Twitter is only posting announcements and such, and really the only reason that's the case is just we don't have the manpower at the moment and not just manpower. It's, you know, it's about having high quality manpower. And I think that you Shaun's presentation today has been very compelling and uh, yeah, I think it's worth some more discussion, but I found it very interesting. So, uh, yeah, not that I have an answer at the moment, but I think that if, you know, the communities aligned folks on the BBC are interested in funding this, then yeah, I think, I think that that would be a much more streamlined process than whatever, you know, proposing a new BIP to form a new marketing organization would look like, if that makes sense. Yeah, that totally makes sense. And it's funny you mention this because Baucus and I were actually going to get started on a on a draft governance proposal this weekend. So what we can do instead of that is actually we can just work on maybe a brief summary of, you know, what Ishan talked about today in terms of deliverables and expectations as far as this arrangement would what that would entail for the Dow. And then I can send that over to you. And you know, once Scribe three team has a chance to look at it you know BFC can kind of look at it and then you know, you guys can take it from there, whatever you prefer. Oh, that sounds lovely. Yeah. Any, any collateral or writing you can share would be, would be helpful. Helpful and urgent. Definitely. Sounds good. Okay So maybe to wrap up and discuss next next steps from from Scribe. So will it be you who will propose or write the proposal? Or is it Scribe or both of you basically will come together and write it. It'll be both me and Baucus. We're going to going to guide them through the former governors process. I assuming that this would have required a bit, but based off of guys feedback today, it looks like this will be just a a snapshot that the BFC team members will be voting on. So I'll just take a look at some of those, you know, the formatting of those snapshots and put together kind of a draft overview of what this proposal would entail. I'll send it over to describe three teams. They'll take a look at it, make sure it checks out, and then once they've signed off on it, I'll send it over to Guy. Okay. And is the expectation that you and Becca store will be the point of contact with Scribe? We'll just be like as liaisons will be helping serve as kind of communication liaisons with the Dow. I mean, Backus and I are already are already kind of active community members. So on some of those touch points that each town was referring to in terms of like, you know, if they need somebody to look at anything that they're putting out or they plan to put out in terms of writing, you know, we can take a look at that. If being Staff farms team is not available or they're, you know, their hands are for, you know, things like that. So we'll just be helping in that capacity. Okay. I think it's worth thinking that, you know, having someone from the Bienstock side, whether you know, a contributor or anyone else, basically, but having someone that will manage, if you want to call it a managed account, if that makes sense. Yeah, we're happy to step in and do whatever is required to make this as smooth of a process as possible. But for both Scribe three and being staff Farm's no problem. Yeah. I mean, one thing I found interesting about what Ishan was describing is that I think he mentioned there would be a project manager to some extent overseeing a lot of that work would be curious, Ishan to hear more about like how you imagine interfacing with, with Bienstock Farms, if that's, that's the way it ends up going in terms of, you know, do you think we should be reviewing tweets and blog posts to start and then not later or? Do you think that looks like in practice? Yeah, that's exactly how I think how it how we typically do it is like we like to make sure everybody's on the same page so we can probably have like some kind of small group that's, you know, maybe, you know, probably is the Start Farms team and then my team and we can kind of go through and obviously, you know, open obviously single boxes were probably in there and then anyone else is more than what going to be in there, but kind of a place where we can bounce ideas off of plan a couple meetings we definitely get to. You know, typically we'd like to do like, you know, two meetings in that first week. You know, one is just a good kickoff and then two is like really get deep, deep in and ask, you know, all the questions that my team and I might have as far as, you know, future plans, roadmap, questions about the protocol itself, how things work out, making sure everyone's up to speed on the same page. And then yeah, I think like that first, probably 2 to 3 weeks we'd like, like a lot of feedback and back and forth from the team, make sure everybody's happy about the things that are going. And then typically by the time we hit that fourth week till like second month, so like that fourth or fifth week, we're usually like pretty like completely autonomous and we're kind of running it everything on our own. But yeah, definitely like a little bit of help onboarding to get to that point. So and then typically we like and so I know we talked about weekly meetings like we typically do at least a weekly meeting, but I think we can kind of hold that open to the doubt, you know, have a, you know, kind of, you know, similar to a call like this. You know, we can set a kind of weekly time to have that call and have everybody contribute, bring ideas, you know, hold us accountable, making sure that everybody feels really concerned about the work we're doing, the things we're working on, making sure things are moving forward. And so, you know, it kind of single weekly timing for everybody to come in together and talk about these things, work through some of the issues we may be having. But yeah, that's typically how we structure it. That sounds great. Thanks for walking through that. You mentioned that you're no longer working with gains. The reason for that, or do you typically expect an engagement like this to last or would it be in perpetuity? Oh, sorry, I don't know if that if I maybe misspoke. But no, no, we still work with the gains team. We literally I would talk to them an hour ago. So yeah, we are still complete with them. We ideally all of our engagements, you know, work in perpetuity. I mean you know, knock on wood we we have not turned a client yet in the six months we've been running this agency. So, you know, we hope to continue to keep that streak alive. I think that speaks to how, you know, how much value we add to the projects we work with that, you know, we we like to think of ourselves as like, you know, we want to become indispensable members, right. Where there's, you know, you could cut a lot of things, but you can't cut those great guys because they just add so much value. So that's typically the way we operate. Yeah, like we've worked with against him for over six months, you know, I can guarantee that we will continue to work with them for the next six months, you know, barring anything crazy again, knock on wood. But yeah, yeah. So yeah, the way we plan it, the way we like to is like, you know, just like an employee comes into a job that hopes to be there for 20 years. You know, my team and I hope to come in here and work with the community for the next 20 years. Really Cool. Well, I mean, from that perspective, do you think it would be meaningful for particularly over a long term relationship for you to you and scribe to consider whether you want the relationship to be with be in stock farms in the long term, whether it should be directly with the Dow, which is an interesting question that doesn't need to be answered on day one. So to some extent the short term agreement with the stock farms makes total sense, but would just encourage you to think about, you know, from a long term perspective what the optimal setup would be in terms of who you guys would like to report to. Right. Ultimately and be accountable to should it be in stock farms, which is accountable to the Dow, or do you want long term to be accountable to the Dow directly? And then there's a question as to, you know, funding that is secondary to that. Should the funding come from being top farms? If you're accountable to being stock farms or should the funding come from the Dow? If you're accountable to the Dow etc., etc.? So really a fan of long term thinking here and very excited at the prospect of getting to work together to figure out how to better communicate all the great stuff that's happening in the ecosystem. So I appreciate you very much. Yeah, of course. No, thank you guys and everything for you. As far as answering the question, I think like, you know, we're all in favor for the engagement that, lets us, you know, work with, you know, based our farms as long as possible, you know? So, you know, again, I would defer to you guys. You know, we definitely don't want to be in a position where like so there's kind of two things that come to mind, right? One, we I mean, we definitely want to still be accountable to the Dow. I think, you know, being under the beanstalk form team still allows that. We're we're still the Dow is still able to hold us accountable. I think like we really like that idea of like having a community kind of making sure and that you know, that if we're not doing our job, that we do do our job, and that if we are doing our job, then everybody's happy is kind of the situation that we would love to be in. And, you know, again, yeah, same thing like we want to work with you guys as long as possible and we want to add as much value and you know, because we believe in the protocol itself. So any way that we can kind of do that long term, I think the other kind of issue is that like you know, we've been cautioned about kind of governance issues too. Like I would hate to be in a situation where the entire community is really excited about all the things we're doing, but we can't hit the governance threshold, so then we can't continue working. So that's like, you know, my biggest fear is like, oh, everybody's happy, everybody likes it. We've invested a lot of resources. The machine is running great, things are awesome. Everybody's happy. But like because we just have, like, you know, a couple of whales that aren't voting, then we can't hit that threshold. So so whatever kind of way that we think can mitigate that, not where we can work together as long as possible is is kind of the structure that we're in for very interesting and things that that that type of feedback is very important in terms of how governance is ultimately designed. And I appreciate your honesty there. And yeah, definitely, I think in the short term starting, you know, in terms of our relationship the beanstalk for him seems pretty reasonable. Yeah, of course. And again, like I really want to iterate like, you know, we don't want to be here unless everybody wants us here, right? And if the vast majority of people don't want us here, like we don't, you know, we don't want to be taking money out anyways pocket, we don't want to be extracting any value from, you know, a community like this, like, you know, if we're not, you know, getting, if the community is not getting their money's worth like two times over, then like we're not doing our job right. So not only do we want to make sure we're at least like paying for our value, but you know, the best relationships are ones where we're adding so much value that, like, you know, other things can be cut. But like, describe guys just can't go. Okay? I think if we have no more questions, at least for now, and I believe we will have ones later, we will wait. Shawn Or from from scribes and and and thanks for the proposal. The team will then review it and we will take it from there. Yeah. Yeah. Again, I appreciate all you guys like all the great questions. Like I love it, right? It shows that you guys are, are serious and you guys care about the future, the protocol and, and those are the kind of relationships with the communities we want to be in, of course. And thank you for for the time for coming here and for thinking back as far as taking the effort to to set this up. So just quickly, what would be the timeline, assuming that there was some sort of agreement in place to start and then to sort of expect to start seeing things produced by you guys? Yeah. So so typically we're ready to go, like as soon as, you know, like as soon as possible. I think like, you know, it's already kind of the end of the week. So obviously, like, you know, starting on Monday, would it be plausible? And then you have eith Denver. So I would think are kind of ideal start date would be kind of something around like early March, like maybe that first full week of March and then yeah, like you should expect to see things moving like, you know, if you don't see real progress by the end of that first month. Then like you should definitely be like, you know, and the committee members stuff would be like, Hey, what the hell's going on? But yeah, you should expect to see like, you know, that first week is just a quick on board. I mean, a lot of other agencies you go to and see is like kind of a one month on board, a one month strategy and planning, and then that third month they get going. Like we hate that model and we think it's like super value extractive, like that first week. We just want to get up to speed with everything going on and talk to everybody in the community. And then by that second week, we're already like creating our systems and putting things in place and putting out content. And, you know, usually we like to start with a content machine, get the content machine really well oiled. Then we like to go with the social machine. And obviously both these are kind of hoping happening at the same time in parallel. But you know, getting that, you know, social machine like really well oiled get that really like you know, in a really efficient manner and then going out and hitting business and PR So by that third week like you should see everything kind of moving cohesively. Right. Thank you very much. Awesome. Yeah. And if anyone has any of the questions, I don't feel free to here I can. I'm here for a little bit longer and you can always in the discussion thread feel free drop questions in there tagging the general channel. I mean I'm a little more responsive on Telegram but you know I'm definitely pretty responsive. So happy to answer any questions, chat with anybody, bounce ideas. Thank you Ashan And I'm going to link to the thread for any of the members here. I would like to continue continue this discussion. I'll ask you to subscribe more questions. All right. I'm going to post for them to see if we have any other topics I would like to discuss. Otherwise we'll end this call and sort of the desk call right after it. Thank you all for joining us today. And once again, thank you to the Skype team for coming over and for sync and back. As for setting this up, thank you all. And we will now move to the to the DEFCON.